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This rejected cover to the 2010 '500' issue of Fortune magazine was seemingly aired in public for the first time during a Pantheon books panel at C2E2, and quickly gained momentum via blog postings.

Notable: The illustrator whose cover was used (Daniel Pelavin) has written about the experience here:

"Regarding Chris Ware's "rejected" cover: When I was commissioned to design the cover, I understood that other covers were being assigned, as is the standard practice. Mine was a result of a close collaboration with the Fortune art department and nearly 50 sketches or revisions were done before the final art was completed. Chris Ware, of whose prodigious technical chops I am also a fan, as a celebrity designer was able to create his work without such scrutiny and took that opportunity to make clever, if not obvious, political statements. While I am in agreement with him on the issues, I nevertheless take pride showing respect for my client and expressing my political views in the appropriate arena."

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